Audience Operations
Segmentation, suppression logic, preference management, hygiene, and data governance designed for long-term scale.
- List hygiene & engagement scoring
- Segmentation & lifecycle mapping
- Preference center strategy
XOLO Publishing
Performance marketing powered by audience operations.
We help brands scale acquisition and retention through data-driven messaging systems, deliverability-aware infrastructure, and disciplined measurement.
Lifecycle
Onboarding, reactivation, retention
Systems
Routing, logging, automation
Compliance
Consent-first, unsubscribe-ready
Core capabilities
- ✓ Audience segmentation & targeting
- ✓ Offer testing & conversion optimization
- ✓ Deliverability monitoring & hygiene
- ✓ Event logging, analytics & attribution
- ✓ Automated reporting & operations
What we do
XOLO is built for performance. We focus on repeatable systems, not one-off tricks— and we treat deliverability, compliance, and measurement as non-negotiable.
Performance Messaging
Creative and messaging frameworks built to test quickly, learn fast, and compound improvements.
- Offer testing & optimization
- Subject line & copy frameworks
- Landing flow alignment
Deliverability & Compliance
Deliverability-aware sending practices with consent and unsubscribe handling front and center.
- Authentication (SPF/DKIM/DMARC)
- Complaint-rate reduction systems
- Unsubscribe & suppression pipelines
Infrastructure & Automation
Routing, logging, dashboards, and automation that reduce human workload and increase reliability.
- Event logging & attribution
- Automated reporting
- Ops dashboards & alerting
Analytics & Measurement
We instrument the funnel so you can see what’s working and what isn’t—clearly and consistently.
- Cohort and retention views
- Performance monitoring
- Experiment reporting
Operator-Ready SOPs
We document the system so your operators can run it day-to-day without chaos.
- Runbooks & SOP libraries
- Quality controls
- Escalation & incident flow
How it works
A practical flow that turns your current setup into a measurable, scalable system.
01
Audit
We review your current funnel, messaging, data, and deliverability posture to identify the real constraint.
02
Build
We implement the pipeline: segmentation, suppression, tracking, creative testing cadence, and reporting.
03
Scale
We optimize through disciplined experiments, automation, and operator workflows that run reliably.
Want this to run without constant babysitting?
We design for operational stability: clear controls, clear owners, and clear reporting.
What partners care about
Instead of hype, we focus on the fundamentals that make growth predictable.
Deliverability is a system
Authentication, hygiene, complaint-rate control, and consistent sending practices aren’t optional. They’re the engine.
Measurement is the compass
If you can’t trust the numbers, you can’t scale. We instrument the pipeline so decisions are obvious.
Operations is the multiplier
Runbooks, checks, and automation reduce errors and free your team to execute at volume.
Email
SMS
Web
Paid
Analytics
Automation
FAQ
Quick answers to the common questions partners ask on the first call.
What types of companies do you work with?
Partners who value operational discipline: clear measurement, scalable messaging, and compliance-first practices.
Do you do creative, infrastructure, or both?
Both. We can support messaging/creative testing, and we can also build the underlying tracking, automation, and reporting.
Can you work with our existing tools?
Yes—most engagements begin by improving the current stack before replacing anything.
Do you provide documentation for operators?
Yes. We build operator-ready SOPs so your team can run day-to-day without constant escalation.
Contact XOLO
Share a few details and we’ll reply with the best next step—whether that’s an audit, a build plan, or a simple recommendation.